So in the mainstream coffee market, here in California, it's Starbucks or Coffee Bean & Tea Leaf. According to the numbers, Starbucks has a broader market. But does that make it better?
Let's begin by comparing the nutritional value (a "ours vs. theirs" sort of deal): In a 16 oz Mocha Ice Blended from Coffee Bean you'll be ingesting 370 calories, but in the Starbucks Mocha Frappe you'll be getting ten more.
A ten calorie difference not enough to help change your mind?
Alright, well how about the integrity of the company itself? Starbucks, the international coffee and coffeehouse chain based in Seattle, is the largest coffeehouse company in the world. So why did it take them months to sign to pay their coffee bean farmers more money, to give them rights to their coffee beans in order to support their economy?
Coffee Bean has been dedicated to supporting their coffee bean farmers from the beginning. After all, what is specialty coffee without the beans?
Integrity not worth the drive?
Really?
Educate yourself. Be a conscious consumer.
